Michelin built its first sales office in Hong Kong in 1988. In order to develop its presence in China mainland market, it set up its first representative office in Beijing in 1989, to promote its products and prepare the distribution channels in major cities.

At the end of 1995, Michelin Shenyang Tire Co. Ltd. was established and became Michelin Group's first joint venture in China which was further legally transformed into a wholly foreign-owned enterprise in 2003.

In April 2001, Michelin Group set up a manufacturing enterprise in Shanghai, which is now under the name of Shanghai Michelin Tire Co., Ltd. It produces Michelin passenger car and light truck radial tires.

Michelin (China) Investment Co., Ltd. was formally established in 2001. It jointly holds the manufacturing enterprises established by Michelin Group in Mainland China, including Shanghai Michelin Tire Co., Ltd. and Michelin Shenyang Tire Co., Ltd. and wholly owns Tyre Plus (Shanghai) Auto Accessories Co., Ltd. which is dedicated to building product distribution channels. Michelin (China) Investment co., Ltd. has been duly recognized by the Shanghai Municipal People's Government and Ministry of Commerce of the People's Republic of China as the multinational's regional headquarters.

Michelin continues to resear