Decathlon, coming from France, is a sporting goods retailer, established by Michelle in 1976. Decathlon comes to China in 2003 and so far, there are about 278 stores in 46 cities. It is highly cost effective based on full industry chain.In Dec 2018, World Brand Lab released the ranking list for "2018 World Most Valuable Brands", and Decathlon was named as the 484th.