Brand Ambassador Martell

Key Responsibilities:

Brand Education & Mentoring

• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
• Execute a mentoring program with key trade customers 
• Identify and conduct tastings/education for target groups of consumers / opinion leaders.

Trade Activation

• Working with the local sales, identify and target TOTs / restaurants and wedding & banquets related outlets for further development
• Build relationships with the outlet including customer and trade promotions, staff education and brand visibility.
• Convert target consumers and influencers to the brand through tasting and brand education.
• Keep an on-going relationship with key flagship outlets.
• Represent the brand at key events.
• Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight

• Support implementation, tracking and evaluation of planned promotional activity in the trade.
• Propose, present and trial new brand initiatives, either national best practice or locally-developed.
• Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local TMKT team