Brand Ambassador Martell
Fonction
Autre
Lieu
武汉, Chine
Secteurs d'activité
Distribution généraliste et spécialisée
Type de contrat
CDI
Expérience requise
Étudiant
Key Responsibilities:
Brand Education & Mentoring
- Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
- Execute a mentoring program with key trade customers
- Identify and conduct tastings/education for target groups of consumers / opinion leaders.
Trade Activation
- Working with the local sales, identify and target TOTs / restaurants and wedding & banquets related outlets for further development
- Build relationships with the outlet including customer and trade promotions, staff education and brand visibility.
- Convert target consumers and influencers to the brand through tasting and brand education.
- Keep an on-going relationship with key flagship outlets.
- Represent the brand at key events.
- Support the local team in the retail business where possible, with brand visibility, education and communication.
Brand Management/Insight
- Support implementation, tracking and evaluation of planned promotional activity in the trade.
- Propose, present and trial new brand initiatives, either national best practice or locally-developed.
- Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local TMKT team
Présentation de l'entreprise
About Pernod Ricard China
In China, Pernod Ricard leads the way among all international wines and spirits groups. Key brands such as Chivas Regal, Martell and Royal Salute were introduced into the country over two decades ago, since then they have grown to be China's leading portfolio of imported spirits. The acquisition of Allied Domecq and Vin & Sprit further consolidated Pernod Ricard's leadership in China with the addition of Ballantine's, Mumm, Perrier-Jouet, Beefeater, Kahlúa and Malibu in 2005, and most recently Absolut vodka to the already strong brand portfolio.
Pernod Ricard has a wholly-owned trading company based in Shanghai, with a strong distribution network covering more than 100 cities across China. The company's six regional offices are located in Shanghai, Beijing, Guangzhou, Xiamen, Wuhan and Chengdu.
In China, Pernod Ricard leads the way among all international wines and spirits groups. Key brands such as Chivas Regal, Martell and Royal Salute were introduced into the country over two decades ago, since then they have grown to be China's leading portfolio of imported spirits. The acquisition of Allied Domecq and Vin & Sprit further consolidated Pernod Ricard's leadership in China with the addition of Ballantine's, Mumm, Perrier-Jouet, Beefeater, Kahlúa and Malibu in 2005, and most recently Absolut vodka to the already strong brand portfolio.
Pernod Ricard has a wholly-owned trading company based in Shanghai, with a strong distribution network covering more than 100 cities across China. The company's six regional offices are located in Shanghai, Beijing, Guangzhou, Xiamen, Wuhan and Chengdu.
